GDYARVE **Chapter 78**
**Chapter 78**
"I've hit the jackpot!" Ivan exclaimed as he looked at the message his subordinate had just sent him. They had just received the news that the previously produced consoles were completely sold out.
Each batch of consoles produced had a specified quantity.
Aside from the strategy of hunger marketing, another reason was that they simply couldn’t sell out.
So the hunger marketing tactic had never really worked.
But after receiving the message from his subordinate, he repeatedly confirmed and verified it countless times, ensuring that the remaining inventory was indeed depleted. His heart rate soared to 130 beats per minute.
"Should we ramp up production of new consoles?" Ivan shook his head, "No need, the next generation of consoles is about to launch."
Previously, their hunger marketing strategy had never shown any results.
Hunger marketing involves the seller engaging in extensive advertising and promotion to arouse customers' purchasing desire, then deliberately limiting supply to make users wait, increasing their desire to buy, thus allowing the product to be sold at a higher price or laying the foundation for large future sales.
In this marketing strategy, the provider intentionally lowers production to control supply and demand.
This was the first time Ivan felt that the strategy had finally worked.
This generation of machines would surely be compatible with *Dark Souls*, but it was uncertain for machines from two generations ago.
Now, with console production halted, he could imagine what it would be like when the new consoles were released...
Ivan clenched his fists, goosebumps rising all over his body. He could hardly envision the purchasing scene.
Those who didn’t manage to buy a console would all be waiting for the next generation console, to be released simultaneously with *Dark Souls*.
And now, before the release of *Dark Souls*, everyone was still waiting for another answer—*Bloodborne*.
If this game could get a player rating of 60 points, then the console sales would explode.
Would he deliver a game with just a 60-point rating?
Ivan couldn’t help but look at the person on stage,
No, he wouldn’t.
Since he started making games, he had always delivered perfect scores.
Along with Ivan, the head of Sony received the news of sold-out sales.
He was still amazed by the two promotional videos when his subordinates reported that under the bombardment of these two game trailers, players finally couldn't resist and bought Xbox consoles.
Meanwhile, Sony's PS saw only a slight increase during this game expo.
"Get in touch with this designer and ask what conditions he would need to come to Sony," the Sony executive clenched his fists. From his position, he could see the area where Microsoft's team was stationed. Ivan hadn’t stopped smiling since the game designer took the stage.
"Try to contact him and poach him. No matter the cost, and preferably with his *Dark Souls* project," he instructed his subordinate, "We have the largest player base, the most users. We can offer him a better future and prospects, can't we?"
In the distance, Ivan and Carter were clapping wildly, cheering the loudest in the entire venue.
Earlier, Ivan had looked up Carter's information. He was shocked to find that this person, who was once in charge of the Steam platform for the Daxia region, had recently been promoted to the Chief Executive Officer of the Steam platform.
He was now responsible not just for the Daxia region but for other regions as well.
Not long ago, he was just a small figure struggling to leave Daxia.
"Black Star..." The Sony executive kept repeating the name.
Today was the first time this designer named Black Star caught his attention, "Get me a detailed profile of this designer. I want to understand him better."
...
As Ye Feng stepped down from the stage, other Xbox game designers immediately took over, managing the remaining time for the Xbox expo.
Before the team even returned to their country, the first game news outlet had already started creating related video edits.
The video was lengthy, like a retrospective, from *Getting Over It* to *Hollow Knight*. Some players angrily pounded their desks, while others, with teary eyes, repeatedly questioned themselves in front of the screen...
From witnessing the rise and fall of the underground insect kingdom to the heartwarming redemption on the winter mountain...
Now, he stood proudly on the E3 stage, smiling and standing tall,
"Very happy that you all like our games. We are about to present the second trailer for *Bloodborne*."
On the big screen behind him appeared a figure wrapped in black clothing, wielding a sharp curved blade, hunting frenzied beasts on the streets.
He said, in the future, he would use games to show everyone what is considered the top ten macho games that define a man’s romance.
He said, please enjoy the promotional video for the next-generation Xbox console's launch title.
Finally, a knight engulfed in flames appeared before you.
You looked up at him, and he looked back at you.
The video was set to an exhilarating background music edit, pushing each segment to its climax.
‘Aaaaaa, this is so cool!’
‘Boruto burned himself out, now Old Thief takes the stage.’
‘These games make me feel like I’ve lived half a lifetime. Good games that you encounter once in five years, now I’ve played them all in a year.’
‘Now the first gaming news outlet has become Old Thief’s exclusive media...’
‘It’s just conquering one gaming media. In the process of conquering players, isn’t this a handy thing?’
‘Post more, I love it, update faster!!’
‘The happiest must be Microsoft, they really struck gold this time. Even Sony has never seen a situation where consoles sell out in a day. But I still want to curse, damn you all! Not one console left for me!’
...
That day the consoles sold out wasn’t due to scalpers.
Before the scalpers could react, the players had already bought all the consoles.
Because of what happened that day, Microsoft immediately formulated a rule: subsequent consoles would be sold under a real-name system, and each person’s ID could only purchase three consoles.
Microsoft even issued an announcement, ensuring that for future console sales, scalping would be strictly prohibited, guaranteeing that game-loving players could successfully get their hands on a console.
Sony found this news both funny and frustrating. For all the years they controlled half of the console market, they never dared to implement such a sales rule.
After all, who would hoard such a family-oriented product?
Isn’t it fine as long as it’s sold out? Who cares if it’s a scalper?
Why consider the consumer?
It’s the scarcity that makes people want it more.
Seeing the comment from the guy asking for names, don’t spam, just leave a few names, and I’ll take a look...
Thank you all for not giving up on the book, I will keep working hard (thankful face)
**(End of Chapter)**